Marketing

Ad design, strategy and content for a ski resort’s real estate agency

Mountainside Real Estate at Sugarloaf ski resort
Carrabassett Valley, Maine

Calendar Project

Proposed, designed and launched a new annual Sugarloaf-area calendar sponsored by the real estate office in 2019

  • Mailed free calendars to all on-mountain owners as a way to increase awareness of the real estate office’s presence at the resort
  • Displayed calendars at guest service counters, dining and retail locations around resort
  • Included calendars at resort-wide kiosks for guests to grab, creating potential future clients

Hotel Literature

Ad materials for timeshares at the resort hotel

  • Included in welcome packet at the resort hotel and timeshare informational packet given to clients at the real estate office


Maine Ski Hall of Fame

2020 Pamphlet Ad

Sample of a print advertisement

  • Print clients include Maine Magazine, Portland Monthly, The Irregular, Maine High Peaks, Maine Huts & Trails, New England Mountain Bike Association, Sugarloaf Ski Club, Ski Museum of Maine


Triannual Brochure

Design and produce agency’s triannual brochure


New Developments

Simplified and color-coded developer floor plans for ad materials

Created logo for “Crocker Cirque Condominiums” 2020 development


Mailers

Customized postcards mailed to on-mountain owners after sales to encourage future clients